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AIM announces new name, theme for its fall event

June 24, 2015
 
 
 

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CORNING | Get your costumes ready.

AIM Independent Living Center on Wednesday announced a new name and theme for its annual fall fundraising event, which is in its fourth year. Going forward, the event will be known as Allies in Disguise, which replaces Strides for Independence.

Allies in Disguise will be held the morning of Oct. 31 – Halloween. The event will feature a 5K run and a mile walk. Participants are encouraged to wear a costume.

“Allies are forged by a common goal, and they’re ready to act – just like the people who support AIM and our event,” said John Zick, AIM’s director of government and public affairs, who also chairs the agency’s fundraising committee. “The ‘Disguise’ part of the name speaks to the people with invisible disabilities we serve and the indistinct allies of disability – think of the stranger who helps the parents of a child with autism who’s causing a commotion in the grocery store. ‘Disguise’ also describes the costume component of the event.”

AIM decided to change the event’s name to make it more descriptive and marketable.

“The event is experiencing a pretty thorough evolution,” Zick said. “We thought evolving the name made sense.”

More event details will be announced soon.